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hi5 appoints Sanook! subsidiary as ad sales house in Thailand
Bangkok - 19 October 2007 - It was announced today that hi5 has chosen Topspace, a subsidiary of Sanook Online Ltd, to be its exclusive advertising sales representative in Thailand.
“hi5’s partnership with Topspace underscores the importance of local expertise in international social networks,” said Brett Finkelstein, Sales Director of hi5. “With its excellent advertising and media presence in Thailand, Topspace will help hi5 advertisers reach at least 60 percent of the kingdom’s Internet users
“This collaboration will enable businesses to connect with our rapidly growing online community. Topspace has a very good track record and represents some of the top web properties in the country, so we are confident that this partnership will help to continue our growth in Thailand and the rest of Asia.”
Originally formed to manage advertising campaigns for Sanook.com and its sister website Sanook! QQ, Topspace has now extended its expertise and online advertising operations to HipKingdom.com, one of Bangkok#s leading nightlife portals, and other popular websites.
“Working with Topspace will give us strong local advertising representation in Thailand and provide advertisers with more effective, precisely-targeted access to this growing market,” said Mr Finkelstein.
Mr Kasamart Neerapattama, Topspace’s Vice President of Online Media, said that online advertising in Thailand has shown tremendous growth with increasing numbers of Internet users and online community websites, and it has generated significant revenue for Sanook!
“There are three key factors in our success,” said Mr Kasamart. “One is that we have the industry’s biggest inventory of media space attracting more than 60 percent of Internet users in Thailand. The second is our use of cutting edge technologies to manage online marketing campaigns and measure the results real-time; and thirdly, our well-trained staff, who are capable of delivering creative marketing approaches that exactly meet client’s business objectives.
“Now is the time for us to step forward with a powerful global online community like hi5 and offer great business opportunities for advertisers who are continually on the look-out for the best marketing tools.”
hi5 (www.hi5.com) is the world’s third largest social network with 65 million registered members in North and South America, Europe and Asia. Thailand’s 800,000 active users make it one of the top sites in the country for unique users and advertising impressions.
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About hi5
hi5 was founded in 2003 in San Francisco and is one of the world’s leading social networks with over 65 million registered members. Members use hi5 to communicate with friends around the world, and to connect with the local and global communities that are important to them. hi5 provides a localized experience for its members, enabling people to connect with others based on a common language or on other personally relevant cultural and popular interests.
About Topspace
Topspace is a subsidiary of Sanook Online Ltd. With its complete understanding of the business and experience in the service, it provides solutions for online advertising based on the clients’ and advertising agencies’ exact requirements and objectives. The company is now the only authorized sales representative for managing online advertising for Hi5, Sanook!, Sanook! QQ and HipKingdom.com, using the most advanced technology to provide real-time service to clients. By ensuring effective access to target groups, good feedback and reliable results, Topspace has the ability to strengthen every client’s brand.
Jist say hi...Press Conference on Oct,19 2007 at B@S Novotel Hotel
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